Client project · Pilates studio · 2025

Paquita Pilates

Brand and website for a boutique Reformer and Classical Pilates studio in Stuttgart-Ost – from positioning to a responsive site.

Task
A studio with high standards but no digital presence: no brand, no website, appointments managed by hand.
Solution
A distinct brand and a calm, clear website. Booking is built as a separate product: Pilateq.
Outcome
Brand and website are live. Online booking is being introduced in stages.

Starting point

The studio teaches Classical Pilates on Reformers in small groups. The work on site was excellent – online, the studio was barely visible.

Before

Goal

More detail

Before the first draft we talked to Paquita and her team about method, audience and values.

The result was a clear position: a studio for people who see Pilates as a therapeutic practice – not for trend followers.

The logo shows an eye with wings – a sign of awareness. The line “RETURN TO LIFE” refers to the original name of Joseph Pilates’ method.

Colour palette

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Type:

Metanoia for headlines – a high-contrast serif. Its name stands for a profound inner change.
Poppins for body text and interface – geometric and easy to read.

The colours take up the materials, light and stillness of the studio and work on the website, on Instagram and in print.

Calm layouts, generous white space and clear calls to action – no newsletter pop-ups, nothing pushy.

Home
The studio’s atmosphere and approach at first glance.
Classes & prices
Reformer, Classical Pilates and private sessions explained clearly.
First visit
Welcome package and what to expect for new clients.
Mobile
Designed for phone and desktop.

More detail

Built with Vue.js and Tailwind CSS – for fast loading and a structure that is easy to maintain.